As customer feedback becomes harder to collect at scale, CX teams are increasingly turning to AI-modeled data—like synthetic survey responses or digital twins—to fill insight gaps, accelerate decisions, and maintain privacy. This article explores how modeled data works, why it’s gaining momentum, and how to apply it responsibly.

Most CX programs collect feedback. Few turn it into action. This playbook shows GTM teams how to build a CX insights engine that drives better decisions and not just better dashboards. Learn how to connect feedback to business outcomes, close the loop, and make customer insights impossible to ignore.