I’m a CX strategist and insights leader with over a decade of experience helping B2C and B2B companies listen to their customers and act on what they hear.

I specialize in transforming customer feedback into business outcomes that improve retention, reduce friction, and align teams around the customer journey.

I’ve led and scaled customer experience programs at growth-stage startups and enterprise companies. Whether I’m mapping the customer journey, developing survey programs, or crunching the numbers—I’m passionate about building systems that elevate the customer’s voice and turn their insights into action.

I believe that the most effective CX programs combine quantitative telemetry with qualitative empathy, and that driving a culture of customer advocacy is just as important as measuring metrics.

Here’s what I bring to the table:

• Designing and operationalizing Voice of Customer programs
• Turning customer feedback and usage signals into GTM/product strategy
• Building CX dashboards and executive-ready reporting
• Leading and coaching teams to champion customer-centric thinking

Originally from Vancouver, BC, I now live in the Catskills of New York with my wife, our son, and two big dogs. I’ll be moving back to Canada in 2026. Outside of work, you’ll find me hiking, making pizza or tacos for my friends, or trying to keep up with my toddler. My strongest opinions are usually about hockey.

Thanks for stopping by. Feel free to reach out if you’d like to talk shop, swap CX ideas, or explore working together.